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Profile Blurb:

Jo has been helping individuals connect and communicate since the early 90s, through pen and paper, events and now social media. She is an educator, strategist and ideas person, who thrives on inspiring people to identify their values, vision and voice. She is a LinkedIn expert and is often called the ‘LinkedIn Demystifier’ who helps professionals market themselves, communicate their brand message and showcase their talent.

Jo has collaborated on global social media projects with other social media and LinkedIn specialists around the world.

“Be unique not a sheep”  – Jo Saunders


Speaking Experience/Aspirations:

Professional Speaker (I have been paid for speaking at events), Frequent Public Speaker, Frequent Panelist, Small Speaking events (Less than 50 attendees), Medium Speaking events (50-200), Large Speaking events (201-2000), Discussion Groups, Internal Meeting Presentations, I would be interested in being contacted about Speaking at Events, I do Keynotes, I do Workshops, I deliver Training, I would be interested in being contacted about being on a panel.

I speak at conferences, organisational events, in-house, via seminars, hands-on workshops, virtual training and webinars, and run my own workshops.

I write regular blogs about LinkedIn, social media, content marketing and personal branding, have created an online program, published various LinkedIn eBooks and published in print.


  • Values – Vision – Voice – Build your Personal Branding with LinkedIn
  • Demystifying and Mastering LinkedIn to Build Your Business
  • Thought Leadership Through Content Marketing with LinkedIn

Mentoring Aspirations:

I would like to be a mentor to others

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